Again, most, but definitely not all, are coming from Jeep. In this case, it’s the aging Cherokee and the smaller Compass. If it weren’t for the auto industry’s current troubled state, Bronco sales would definitely be significantly higher, something Ford is keenly aware of.
The two-punch knockout that is the Bronco and Bronco Sport will not only convince some customers from GM and Stellantis to jump ship but also a solid chunk from foreign rivals like Subaru. The goal of having dedicated Bronco showrooms alongside regular Ford stores is another stroke of marketing and brand identity genius that’ll soon begin paying even greater dividends.