Unless you’ve purchased something exotic like a Ferrari or Bentley, most dealership visits are thought of as simply a means of viewing, buying, or servicing your vehicle. It’s not always a special, personalized experience; it’s merely a functional one. But Ford wants to create a more memorable experience with dedicated Ford Bronco showrooms for the wildly popular SUV.
We’ve seen what some of these showrooms could look like in earlier proposals to Ford from the dealers themselves, complete with built-in fireplaces and accessories like tents displayed on the walls, and now we have new information about just how flexible these dedicated Bronco spaces will be from one dealer to the next.