“Not at this point. We feel really strongly about having the hybrid at the sub-$20,000 price point,” he said. It may be just $5 below $20k, but that’s still affordable enough for plenty of buyers. In fact, a solid chunk of those reservations are for the hybrid.
Bear in mind it’s possible for a fully-loaded Maverick to reach the $40k mark, which means it’ll come powered by the optional 2.0-liter EcoBoost turbo-four rather than the hybrid setup. And you can bet rival automakers have taken note of the Maverick’s very early success. Its closest competitor is definitely the Hyundai Santa Cruz, another car-based truck that we recently test drove and loved.