Rather than use an online reservation system, customers interested in purchasing a new Bronco will have to do it the old-fashioned way: finding one at a local dealership and haggling for a price that isn’t outrageously marked up. This may prove difficult, as some dealers have added “market adjustments” to their inventory, sometimes over $20,000 above MSRP.
“Customers are encouraged to work directly with their dealer who can help with the ordering process, delivery timing expectations, and build specifications,” the memo reads on. “For example, dealers can best guide if a customer may be able to get a stock vehicle that’s already built or scheduled. Due to the high number of orders, delivery of Bronco vehicles placed today will extend through (the) 2022 calendar year.”