Ford has given its dealers ‘Customer Satisfaction Funds’ to the value of $1,000 which can be spent on gifts, free accessories, and as it turns out, even bourbon. The program is set to run until June 30, 2022 and according to Ford, the funds have been made available “to give dealers the flexibility to take care of their customers based on their unique needs.”
The company has given dealers a few suggestions as to what to spend the money on: “a special Thank You for customers who need to come in for a replacement hardtop, or a gift as part of 2022 model year order consultations.”
This all seems fine, until you hear the next line: “Buy a bottle of their favorite Bourbon or Spirit to thank them for their loyalty and patience.”