The Ford Bronco has been a massive success for the Blue Oval brand, with demand surpassing supply by a long way. But its availability is currently limited to the USA, and European fans have been left out in the cold. That could change, though. In a recent interview with Auto Express, Ford’s CEO stated that the all-new Bronco would absolutely work in Europe.
Jim Farley added that he saw many Defenders around and that he’s just waiting for Ford Europe to make up its mind. It’s not the first time this question has been asked. In 2019 Ford filed the trademark for the Bronco name at the EU’s intellectual property office. But in August last year, a German spokesperson for Ford stated that there were no plans to introduce it in Europe.
Farley does have a point. The Europeans are pretty fond of off-roaders, just like everywhere else in the world. And considering the Bronco is essentially a half-price Defender, it should do exceedingly well. Ford also has a significant presence in Europe, so sales and servicing shouldn’t be a problem.