Hyundai Motor Group Starts ‘2021 EV Open Innovation Challenge’ for Charging Infrastructure and Service Solutions

Hyundai Motor Group Starts ‘2021 EV Open Innovation Challenge’ for Charging Infrastructure and Service Solutions

2021 EV Open Innovation Challenge launches collaboration with startups in EV-charging infrastructure and service solutions
Applicants can submit under one of nine categories, between Sept. 27 to Nov. 8
Details can be found on the 2021 EV Open Innovation Challenge official website 

SEOUL, September 27, 2021 – Hyundai Motor Group, parent company of Kia, is a global automotive corporation leading the era of electric mobility, is opening the 2021 EV Open Innovation Challenge following the successful completion of the EV and Battery Challenge launched in 2020.

The 2021 EV Open Innovation Challenge is a program to facilitate collaboration with startups on various projects related to charging infrastructure and service solutions for electric vehicles (EV). New Energy Nexus, the international startup support organization that managed the 2020 program, is facilitating this year’s program as well.

The Group aims to discover promising startups, explore commercial opportunities and encourage the implementation of pilot programs in North America.

Startups can apply for one project only under one of nine categories: bi-directional charging, smart charging, robotics, infrastructure, in-car payment, service while plugged-in, battery management system (BMS), gig economy, and new technology.

Only registered corporations will be eligible for consideration and must apply on the official application website, from Sept. 27 to Nov. 8. Selections will be announced in December 2021.

The EV Open Innovation Challenge recruits startups and entrepreneurs with innovative EV-charging products and services that are ready to scale in North America. The Group organizations that are sponsoring the program include Hyundai Motor Company, Kia Corporation, Hyundai Glovis US, and Hyundai CRADLE Silicon Valley as well as New Energy Nexus.

“We are excited to launch this open call to discover startups with potential EV infrastructure and service solutions,” said Dr. Youngcho Chi, President and Head of Innovation Division at Hyundai Motor Group. “We expect this program to be a launchpad for rapidly scaling product offerings in the U.S. charging network.”

Danny Kennedy, Chief Energy Officer at New Energy Nexus, said, “We are honored to be working with corporations who see the value in empowering entrepreneurs to catalyze the transition to clean energy. The Group will pave the way for startups in the EV-charging space to launch and scale their future technologies in North America.”

About Hyundai Motor Group

Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service.

With about 250,000 employees worldwide, the Group’s mobility brands include Hyundai, Kia, and Genesis.

Armed with creative thinking, cooperative communication and the will to take on any challenges, we strive to create a better future for all.

More information about Hyundai Motor Group, please see:

Disclaimer: Hyundai Motor Group believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.



Jin Cha
Global PR Team / Hyundai Motor Group

+82 2 3464 2128

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Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.

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