If a dealer acts in contravention of this policy once, it will only receive a warning. A second infringement will see the dealer lose a month’s worth of Bronco allocations. Finally, a third breach of the policy will result in the dealer losing its Bronco allocation for three months.
It’s not only dealerships that Ford is looking to monitor. The policy also aims to stop customers from leaving several reservations with fake names in an effort to acquire more Broncos and sell them again at a higher price.
The Bronco has been plagued by some build quality issues and several delays caused by the semiconductor chip shortage. It’s expected that high demand for the SUV won’t alleviate lengthy waiting lists anytime soon.