The Ford Maverick is yet another success story for the Blue Oval. The base hybrid variant is already sold out for the model year, which is understandable given its $19,995 base price. Above all, Ford proved America was ready and desperately wanted a compact pickup truck, even if it is car-based. Like the Bronco program, the automaker is eyeing an even grander Maverick future.
Speaking to Automotive News, Ford CEO Jim Farley, who played a key role in the development of the Bronco, Bronco Sport, and Maverick, said the latter is very likely to morph into a sub-brand. “I think Maverick will be a new franchise,” he said.