Ford’s truck and SUV programs are clearly on a roll. Demand for the F-150 Lightning, Bronco, Bronco Sport, and Maverick is very high and the F-150 ICE lineup is more popular than ever; the Blue Oval just celebrated the 4-millionth example coming off the assembly line. And because we’re in the dead of winter right now, Ford says it’s seeing a record percentage of new SUVs being sold with 4×4/AWD.
According to the automaker’s just-released January 2022 sales report, some 76.7 percent of these customers equipped their SUVs with one of these drive systems. That’s an increase of 20.7 percent over January 2021, further resulting in transaction prices going up by an average of $8,200 in the space of just 12 months. The average Ford SUV buyer is spending $43,300.