He adds, “Ford Blue’s mission is to deliver a more profitable and vibrant ICE business, strengthen our successful and iconic vehicle families and earn greater loyalty by delivering incredible service and experiences. It’s about harnessing a century of hardware mastery to help build the future. This team will be hellbent on delivering leading quality, attacking waste in every corner of the business, maximizing cash flow and optimizing our industrial footprint.”
Together with Ford Pro commercial, Model e and Blue will operate parallel to one another. Model e will focus on uplifting the quality of software, engineering, design and UX, push high-volume electric production, advance the development of EV platforms, batteries, e-motors, and other crucial components, and embrace connectivity through architectures that support full network software.