Toyota 4Runner Owners Are Fighting Predatory Markups



Right now, the living document includes 46 dealers spread out across three states: California, Arizona, and Colorado. All of those states are obvious choices for off-roading enthusiasts looking to get their hands on a 4Runner, with each offering great trails and better views. One dealer in Colorado allegedly won’t even sell to out-of-state buyers, in addition to a $5,000 markup. Thankfully, the list also includes something far more valuable. A list of dealers charging MSRP for their inventory. The good guys, if you will.

Unfortunately, that list is quite a bit smaller than the list of bad guys, with only 18 dealers on that list. Happily, the spread of dealers charging sticker price for their cars is spread out across more of the county. Presently, states like Georgia, Hawaii, Oregon, and Texas are all on the nice list.



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