Obviously, that means the Mav has completely dominated the Santa Cruz in sales. On top of that, the Mav dominates in other aspects, such as fuel economy, thanks largely to its hybrid trim.
But the outright comparison between the two is a more in-depth effort. The Maverick controls somewhere in the neighborhood of 67% of the compact truck market, with the Santa Cruz taking the remaining 33% or so. But do the two trucks really target the same audience?
Considering the vast difference in pricing between them, we feel the overlap is minimal. For reference, the Maverick starts at $20,995 and the cheapest Santa Cruz has an MSRP of $24,440. The Santa Cruz is better specced, and you need to step up a grade to the Maverick XLT to reach a comparable model. How much of the Maverick’s sales come from the cheapest trim? That’s a question only Ford knows the answer to.