The four existing Off-Roadeo experiences consist of curated trails you can complete in a day. Each of the four locations – Horseshoe Bay, Texas; Mt. Potosi, Nevada; Moab, Utah; and Gilford, New Hampshire – has been designed for all skill levels, and an expert is on hand to guide newbies through.
“For adventurers who want to get more from their Bronco Sport, we’re enhancing the ownership experience by offering more trail capability with the new Black Diamond Off-Road Package, plus an included opportunity to learn what their SUV can do at Bronco Off-Roadeo,” said Mark Grueber, Enthusiast Vehicle Marketing Manager. “Today, nearly 90% of Bronco Sport customers that attend Off-Roadeo are likely to go off-roading again, and 97% of customers are more knowledgeable and confident doing so, furthering our goal of getting into the wild.”
Ford has not yet provided pricing for this new package, but we don’t expect it will be too extreme. What dealers will ask for it may be another issue altogether.