The interior isn’t just pretty, either. In true New School fashion, it also boasts a Dakota digital gauge cluster, an HVAC unit from Vintage Air, electric windows with switches hidden behind the hand-cranks, optional seat heating for the front seats, a custom roll bar, and an Elevated sound system with navigation and Bluetooth connectivity.
What more do you actually need? Sure, with a starting price of $200,000, Icon Broncos are expensive, but can you really put a price on this kind of handbuilt exclusivity and mechanical feel?
Ward explains the ethos thus: “Our happy place is building vintage vehicles that are viable for modern roads and modern drivers but aren’t trying to be new cars. It’s still a very visceral driver-and-machine relationship that isn’t trying to isolate drivers from the experience behind the wheel. In fact, part of the point of Icon 4×4 is to reconnect people back to the mechanical.”
Sounds like our kind of party.