Many Broncos are available, but we eventually settled on the Wildtrak (standard EcoBoost V6) because it gets closest to the Land Cruiser and Wrangler. We don’t know the Land Cruiser’s MSRP or destination charge yet, but Toyota has stated that it will be a mid-$50,000 vehicle. Our best guesstimate is $55k for the 1958, $58k for the Land Cruiser, and around $60,000 for the Land Cruiser First Edition. Based on that, we found the closest model trims from Ford and Jeep. We have a separate article on how the Land Cruiser fits into the Toyota lineup.
A Bronco Wildtrak costs $59,315, and for that, you get the V6 EcoBoost engine and a 10-speed automatic transmission. The Sasquatch Package is included as standard, so you’re getting the most off-road capable model this side of the Bronco Raptor.
At Jeep, we opted for the Rubicon, and to give it the best possible chance, we added the 2.0-liter turbocharged four-pot for the tiny torque bump. And because it’s the cheapest of the lot, we also added full-time 4WD for the reasons mentioned earlier. Even so, it still retails for $50,390.
That means the Land Cruiser may be $5k-$10k more expensive than the Wrangler Rubicon but will be more closely aligned in price to the top-tier Bronco models.
While the Wrangler is the most affordable, we couldn’t live with it. The Bronco is tempting, but Ford’s build quality reputation leaves much to be desired. The Land Cruiser, at face value, seems to offer the best of all worlds and therefore gets our vote.