“While our Bronco owners have loved Off-Roadeo, we’ve been asked by non-owners how they could experience Bronco’s legendary off-road capabilities,” said Matt Simpson, general manager for Ford Enthusiast Vehicles. “The new Half-Day Adventure is a great way for those to be fully immersed in the Bronco brand and create an unforgettable memory.”
In our own Off-Roadeo experience earlier this year, we got behind the wheel of a Bronco Raptor, even getting the chance to go airborne in the capable off-roader. We had a blast, found the coaches helpful, and considered the experience the best way to understand what the SUV can actually do. Now, you don’t even have to be a Bronco owner to experience it.
The new Half-Day Adventure starts at $795 per vehicle. Ford owners of 2021 or newer Broncos, 2021 or 2022 Bronco Sport Badlands or First Editions, any 2023 or newer Bronco Sport, and 2022 or newer Bronco Raptors will still be able to enjoy the full-day experience at no charge.