The Work model will likely be positioned as an entry-level model beneath the base model. Expect a basic, stripped-out version targeting the commercial sector and business owners who require ruggedness and off-road ability. This would be a great vehicle to use in National Parks as a patrol vehicle, for example.
A Premium model could appeal to luxury-minded buyers who still desire a capable SUV. Load up the interior with high-end leather, extra luxuries, and perhaps more soundproofing, and Ford could have a cut-price Land Rover Defender on its hands (read: an off-roader that rarely goes off-road).
Lastly, there’s the Heritage model. This could see Ford introduce a model with more retro-inspired touches, much like the Heritage special editions introduced last year. Of course, we can’t rule out the possibility of electric models, but these are rumored to only arrive around 2029.