“For us it’s not just a compact truck. It’s a compact truck that delivers on a lot of these attributes that many of these customers prioritize today.” Making a well-rounded vehicle was a must and it’s not as easy as it sounds. Balancing core attributes like efficiency, storage, and general capabilities was a significant challenge for designers and engineers. It also had to be built “Ford Tough.” Using decades of experience in that regard, Scott is confident Ford has delivered the goods.
“For Maverick, it’s absolutely Built Ford Tough, it’s part of the Built Ford Tough truck lineup… when we brought the Ranger to market there was definitely fear that it was going to cannibalize F-150 business. That’s not been the case.”