Speaking to The Detroit Free Press, Ford spokesperson Jiyan Cadiz has a simple and direct message to Jeep (and Morrison): “Stay classy, Auburn Hills.” Ironically enough, Cadiz previously worked for Jeep during the Fiat Chrysler days.
“I guess it’s been a long year for Jeep watching Bronco and Bronco Sport rack up hundreds of thousands of sales and reservations – and comparison test wins versus Jeep – and now comes the rugged and capable Timberline editions of Explorer and Expedition with trail-tested off-road hardware, increased maneuverability, ground clearance, trail modes and accessories,” he said.
Cadiz clearly kept his cool and referenced the facts. There’s no point to keep the smack talk going because, ultimately, it’ll be the consumers who decided which made and model suits their needs best.