So does this mean the Maverick is serving as a direct replacement for, say, the Fusion? No way. Speaking to Muscle Cars and Trucks, Ford’s chief product platform and operations officer, Hau Thai-Tang, made clear this isn’t the case.
“No! It’s not [replacing the Ford Fusion],” he said. “We looked at it as passenger vehicles are getting very commoditized, it’s difficult for us to make money, how else can we use that capital and engineering capacity? We decided let’s play to our strengths.” To date, the Maverick has accumulated 100,000 reservations. Interestingly, a majority of them are coming from one of America’s biggest and most populated cities: Los Angeles, followed by Orlando, Florida, San Francisco, and Houston.