Ford Wants More Sub-Brands Beyond Mustang And Bronco



Currently clumped in with the greater F-Series lineup that includes the F-250, F-350, and F-450 heavy-duty trucks, the F-150 is the brightest star and has been for years. In many ways, it’s already become its own sub-brand. Next year, an all-electric variant will arrive that will expand its appeal even further. No decisions have been just yet but Ford is reportedly considering a variety of options to change the F-150 status quo.

What about the Raptor?

A Raptor sub-brand is another very real possibility. If it were to happen it’ll be a few more years; the next-generation Ranger is due for a Raptor variant (finally!) and Ford might prefer to wait until both the F-150 and Ranger-based Raptors can be sold together.





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