For the 2024 model year, Ford is making several changes to the Bronco range to “better align with customer demands, reduce overall complexity, and shorten manufacturing time.” This is an exceptional idea, as Bronco demand has consistently outstripped supply, leading to several dealers charging excessive markups and Ford even paying customers to cancel their orders.
According to Ford, the popular Everglades trim will return, the Badlands will get the Heavy Duty Modular Front Bumper as standard, and the large 12-inch touchscreen with the Sync4 operating system will now be standard across the entire range.
Ford did not provide pricing for the updated Bronco and Bronco Raptor, but we’ll report back once the online configurator goes live on 16 August. The last batch of price increases was announced in late July, so we expect the pricing to remain for at least a couple of months.